Martin Moncalvillo has been involved in the videogames industry for nearly a decade. He started off in journalism, where he held positions including editor-in-chief and director of several IT and videogames publications, including: PC World, PC Actual, Micromania, and Digital World.

He created Best Vision in 2002. Best Vision PR was the first PR agency in Spain specialised in videogames, and since then he and his team have worked with leading brands such as Virgin, Activision, Atari and Sony Online Entertainment, as well as mobile games brands such as I-play, Infospace and EA Mobile.